Active Endpoints Introduces a New Programming Paradigm for Non-Programmers

November 10th, 2011 by Sonal Rajan

Recently our CTO, Dr. Michael Rowley, was invited to present at SPLASH 2011, the ultimate conference for tech academics. Michael unveiled guidance trees, a new concept that is best described as a mixture of decision trees and workflows. Guidance trees form the foundation of our latest product, Cloud Extend for Salesforce. They make it easy for non-tech folks to develop sales guides right inside Salesforce, no technical training or IT skills required.

Take a few minutes to hear Michael’s talk, as he presents a new programming paradigm for non-programmers. Details are in the attached media alert.

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